The Saving of Jaguar - North West Region

The Saving of Jaguar - North West Region

On 31 January starting at 7pm prompt, The North-West Region of the IAEA are pleased to present: The Saving of Jaguar - The Egan Years

Speaker: Peter Leake, Jaguar training consultant


The Beaumont Suite,

The Britannia Hotel,

Beaumont Road



0871 222 0024

Time: 18.30 for 19.00

Peter presents an insider's view of Jaguar under the reign of CEO Sir John Egan.

Still under the ownership of British Leyland in 1981 the lack of investment was showing and the new chairman, John Egan, found himself faced with some very tough decisions. Jaguar were cashless, quality was low, and dealers around the world were seriously considering their future.

In his own style, Peter will tell the story of those issues, their solutions, and a plan for the future - through the eyes of one who was part of that recovery. Evidence of the success of that plan was seen when, in December 1989, Ford put forward their hostile bid to take over Jaguar for £1.6bn - for a company that less than 10 years earlier was worthless.

Doors will open at 18.30 for the customary opportunity to enjoy a drink and network with friends and colleagues.

Peter became a commercial apprentice at Austin in Birmingham in 1974 and obtained an HND and diploma in marketing with the Chartered Institute of Marketing. He immediately started work with Jaguar on the order control side, followed by a spell as a fleet sales executive covering the east of England. In 1982, Peter joined Jaguar, as they started to pull away from British Leyland, as a sales training executive, training dealers all over the world. During this period, Peter wrote and delivered all new products training for the dealers around the world – from product knowledge to selling skills, brand to customer care.

New cars included the new XJ in 1986, the XK Sports in 1996, the S-Type in 1998 and the X-Type in 2001. From 1992 to 2012, he managed the Jaguar Academy responsible for all UK dealer training (non-technical), where he took Jaguar's training to number one in the motor industry as voted by the dealer network – a great achievement. Peter took early retirement from Jaguar in August 2012 and has now set up his own company – VantagePL Consulting Ltd – specialising in training and presentation skills.

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