The 48-volt mild hybrid technology is introduced alongside sophisticated new driver assistance technologies including Adaptive Cruise Control with Stop & Go and Speed Sign Recognition, designed to deliver less stressful driving experiences on highways and around town.
"Adding EcoBoost Hybrid technology to Fiesta's best-in-class driving dynamics means customers can have even more power and still go further on a tank of fuel," said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. "The Fiesta EcoBoost Hybrid will help Ford bring the benefits of electrification to more drivers than ever before."
Ford is committed to offering an electrified version of every passenger vehicle it brings to market in Europe and will grow its range of electrified vehicles in Europe to 18 on sale before the end of 2021.
Fiesta's non-hybrid powertrains are also further enhanced with the latest generation 1.0‑litre EcoBoost petrol engine and a new seven-speed dual-clutch automatic transmission, for optimised fuel efficiency and CO2 emissions.
The diverse Ford Fiesta range includes the stylish Fiesta Trend and Fiesta Titanium and Titanium X, SUV-inspired Fiesta Active Edition and Active X Edition crossover, sporty Fiesta ST-Line Edition and ST-Line X Edition and upscale Fiesta Vignale Edition in three- and five-door body styles depending on variant. Ford sold nearly 78,000 Fiestas in UK in 2019, a third of the 227,000 sold across Europe.
Available in 125 PS and 155 PS power outputs, Fiesta EcoBoost Hybrid models feature a belt-driven integrated starter/generator (BISG) in place of the standard alternator, enabling recovery and storage of energy usually lost during braking and coasting to charge a 48-volt lithium-ion air-cooled battery pack.
The BISG also acts as a motor, integrating with the engine and using the stored energy to provide torque assistance during normal driving and acceleration, as well as running the vehicle's electrical ancillaries.
The intelligent, self-regulating mild-hybrid system continuously monitors how the vehicle is being used to determine when and how intensively to charge the battery for optimal benefit, and when to utilise the stored battery charge.
Source: Ford