Fiat 500 celebrates birthday as production of new 500 starts in Turin

06 July 2020 | David Young

On the 63rd anniversary of the iconic Fiat 500, its production has returned to the Mirafiori plant in Turin with the launch of the all-new electric 500

Fiat 500 celebrates birthday as production of new 500 starts in Turin

The Fiat 500 has returned to its home in Turin with production of the New 500 starting on the fully renovated production lines at the Mirafiori plant, based in the south-west of the city. The 500 was built at Mirafiori between 1957 and 1975, whilst the first Fiat to bear the 500 moniker - the 500A Topolino - was produced at the original Lingotto plant in the city.

Fiat introduced its iconic 500 city car 63 years ago, on 4th July 1957. The legendary 'Cinquino' immediately established itself as a veritable social phenomenon providing affordable mobility and freedom for the first time to Italians. Its success was vindicated in 2017, when a first-generation Fiat 500 was added to the permanent collections of the Museum of Modern Art (MoMA) in New York.

Fifty years later, with the launch of the second generation, the Fiat 500 returned to its status as an icon of Italian fashion and style.

Now in 2020, the third generation of the New 500 is once again ready to revolutionise urban mobility in the name of sustainability, powered by innovation and technology.

A virtual museum to recount the story of the 500 has been created and can be visited from a smartphone, PC or tablet. The dynamic journey takes guests from the 1950s to the present day, telling the story of the 500's past, present and future. The fourth floor of the Pinacoteca Agnelli art museum, at the Lingotto complex plays host to the Virtual Casa 500 and from spring 2021 will provide the location of 'Casa 500' when it opens for real.

Find out more about the new all-electric Fiat 500.