Mitsubishi UK dealers informed of brand's 'unexpected' withdrawal

29 July 2020 | David Young

According to an AMonline report, Mitsubishi Motors in the UK has written to its UK franchised retail partners to inform them of the Japanese car manufacturer's plan to exit the UK and European new car markets

Mitsubishi UK dealers informed of brand's 'unexpected' withdrawal

The report continues long-time UK importer, the Cirencester-based Colt Car Company said that it would attempt to accelerate its plan to bring other emerging brands into the UK to replace the space left vacant by Mitsubishi after it announced this morning (July 27) that it would freeze the introduction of new models into Europe with immediate effect.

CCC said in a letter to its franchised partners that it "did not, at any point, anticipate receiving this news".

A spokesman for CCC told AM that the Mitsubishi Motors in the UK franchised car retail network would continue to sell the cars currently offered until such a time that they no longer comply with European regulations.

He added that as many retailers as possible would aim to be retained as part of a parts and aftersales network.

This means that the planned introduction of the new Eclipse Cross plug-in hybrid electric vehicle (PHEV) and the next-generation Outlander PHEV will not happen.

One Mitsubishi franchisee told AM: "It is a question I'd asked in the past, whether the Alliance would dictate that Mitsubishi became the brand for America, Renault for Europe and Nissan for Asia.

"It remains to be seen if that plan materialises, but today's development does indicate a significant restructure."

More: am-online