Akur8 partners with AXA Direct Japan

01 February 2021 | David Young

Akur8 has announced a new partnership with AXA Direct Japan to help enhance ADJ's pricing process

Akur8 partners with AXA Direct Japan

With this deal, Akur8 strikes their first partnership in Asia, representing a key milestone for their expansion.

Specifically developed for insurers, Akur8's solution enhances insurers' pricing processes by automating risk and demand modelling, using transparent Artificial Intelligence proprietary technology. The core benefits for insurers includes a reduction in modelling time which will accelerate time to market, the production of more predictive models, while keeping full transparency and control on the models created.

AXA Direct Japan (ADJ) has more than 1.1 million policies, offering mainly automobile insurance in Japan. With this partnership, ADJ will be able to further enhance their targeted offer and prices, bringing substantial value to their customers, building on their pledge for digital transformation.

"Akur8 is delighted to announce this partnership with ADJ, to empower them with a cutting-edge solution allowing them to model both risks and customers' conversion behaviour in a much quicker, more reliable and transparent way. It is a very special moment for us to forge our first partnership in Asia, with one of the most forward-looking and innovative insurers in the Japanese market," says Samuel Falmagne, CEO at Akur8.

"The partnership with Akur8 illustrates ADJ's commitment to delivering the highest quality and best experience possible to our customers, by partnering with the best-in-class player in their field, for a process as core as pricing decision. It is also a strong embodiment of the pursuit of our exciting digital transformation journey," says Kenichi Sato, Chief Technical Officer and Chief Actuary, Corporate Officer at ADJ.

"We observed impressive and very concrete results during the pilot phase, with noticeable reduction in modelling time, increased predictive power of the models, while ensuring utmost transparency," says Emeline Grassein, Senior Manager, Technical Pricing at ADJ.