BMW and Daimler announce joint venture

BMW and Daimler announce joint venture

BMW and Daimler have announced they will invest £880m in a joint venture that will develop services such as driverless vehicles, ride-hailing, and pay-per-use cars.

Daimler's Car2Go car-sharing brand will be combined with BMW's DriveNow, ParkNow and ChargeNow businesses, with both carmakers holding a 50% stake in the venture.

Up to a 1,000 new jobs will be initially created.

The two German firms will consider buying tech start-ups to acquire the expertise necessary to make their ambitions reality.

Daimler's chief executive Dieter Zetsche said, 'Further co-operation with other providers, including stakes in start-ups and established players, are also a possible option.'

The new joint venture has five elements: Reach Now, a smartphone-based route management and booking service; Charge Now, expanding electric car charging; Free Now, for taxi ride-hailing; Park Now, dedicated to offering parking services; and Share Now, for car-sharing.

Harald Krüger, chairman of BMW's management board, said, 'These five services will merge ever more closely to form a single mobility service portfolio with an all-electric, self-driving fleet of vehicles that charge and park autonomously,

'The co-operation is the perfect way for us to maximize our chances in a growing market, while sharing the investments.'

Filed Under

We have placed cookies on your device to give you the best possible experience. By continuing to browse our site, you agree to our use of cookies. To find out more, please refer to our Privacy Policy


Find an Engineer

To find an engineer please enter your postcode below

Enter Postcode

Assessor Mag
Assessor Logo

The members magazine of the IAEA.

Published bi-monthly, it covers news, features, case studies, interviews and reports from IAEA meetings across the country to keep members up-to-date with what's happening around the industry. You can read the latest issue online, and also access previous editions by clicking on the relevant links.

Assessor Magazine
Footer Logo

Subscribe to our mailing list


Terms & Conditions | Privacy Policy
copyright 2016 The Institute of Automotive Engineer Assessors