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Learn the vital skills to brand success

Learn the vital skills to brand success

Over 80 HR directors, MDs, CEOs and change leaders from many of the major automotive retail and manufacturing brands, service providers and trade bodies agreed that brands that fail to embed an authentic diversity and inclusion (D&I) strategy will miss out on the skills vital to succeed in today's fast-evolving market.

That was one of the key messages delivered during the second annual Making Diversity and Inclusion a Business Reality event hosted by Auto Trader in partnership with executive search specialists Ennis & Co. The one-day collaborative seminar saw brands share ideas, test best practice and identify practical solutions for driving greater diversity across the automotive industry.

Utilising brand-new research from employee insight specialists, Qlearsite, it was also an opportunity to assess how far the industry had progressed on the actions identified in 2018.

The day included a panel discussion with five industry leaders, each framing their respective D&I experience within the three key themes highlighted by the research: selective focus, brand engagement and commercial benefit.

It was followed by seminar sessions, where senior executives from brands discussed a broad range of topics based around the three themes.

During these sessions practical steps were identified to encourage a more diverse array of talent into the industry, as well as to inspire and encourage a balance of gender, races, and backgrounds into automotive roles, and to retain them.

A whitepaper presenting the comments and insight from the event, as well as detailed findings of brand-new D&I research will be published in June.

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July/Aug 2019
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