BYD sets out its European EV strategy

BYD Europe to embark upon the trial introduction of passenger cars in Europe, alongside longer-term plans to bring new BYD LCV and eTruck ranges to the European market.

Following its eBus and eCoach presence in Europe, to mark the next phase of its growth strategy, BYD, leader in new energy vehicles and the forerunner in the development of battery technology, will initially introduce the new, full-electric, second-generation BYD 'Tang' compact SUV to the Norwegian market.

Already one of the world's best-selling models as a plug-in hybrid electric vehicle (PHEV), the 'Tang' EV600 boasts a 520km (373 miles) range based on the NEDC test cycle. The vehicle will spearhead BYD's ambitions as the brand looks to expand its overall European EV portfolio.

The full-electric, high-specification Tang EV600 is a permanent all-wheel drive compact SUV which delivers a range of up to 520km (373 miles). Pricing will be announced later this year when it goes on sale in Norway.

Plans are also underway to bring to Europe later this year a full range of battery electric vehicles (BEV) for the commercial vehicle sector; including a panel van, 7.5-tonne and 19-tonne rigid distribution trucks, and a yard tractor.

Isbrand Ho, Managing Director, BYD Europe, said, "The Norwegian market is the natural choice for BYD to start this trial as we look to expand our EV presence in Europe. Norway is the most advanced market in Europe when it comes to the widespread adoption and usage of electric vehicles," he said, "as well as possessing a comprehensive charging network. We will closely evaluate how the market performs, but, in the longer term, it is our aim to expand passenger car sales beyond Norway.

Source: BYD Europe