27 August 2020 | David Young
Auto Trader has recorded the highest ever number of new car leads sent to retailers in a single day
The company reported that on Tuesday, August 18 new car leads sent to retailers spiked to 69% more than the daily average recorded during the last week of February.
The huge consumer demand seen in July – a record 64.4 million cross-platform visits – has continued into August, with 28.6% more visits to Auto Trader platforms than at the same time last year. A similar picture can be seen in new car activity, with a record circa 1.5 million unique users, marking a 43% increase on the same period last year. The increased traffic resulted in a record number of new car leads being sent to the circa 2,000 franchise retailers advertising new car stock on Auto Trader in a single month, increasing 173% year-on-year.
Commercial director, Ian Plummer, said: "Whilst our metrics offer a very promising outlook, in the very specific context of 2020 a profitable September is more important than ever to all our retailer and manufacturer partners.
Building on the pick-up of consumer interest and lead volumes through May and June, last month saw the very welcome news of a growing new car market for the first time in many months. And there are significant reasons to believe more growth can be found in September: the reluctance of using public transport; increased savings from lockdown; attractive finance deals; PCP renewals; pent up demand and anticipation for the new 70s number plate."
Log in using your IAEA account where you will be able to read IAEA updates, update your personal and business details and much, much more.
Look out for our new revised magazine in the first quarter of 2024 - reach out to our editor if you have any content to share.
For more details or if you have an enquiry, please get in touch by calling 01296 642895. Or if you prefer to use our contact page to email us.