Lucid promotes the App to offer a deeper digital shopping experience that links the virtual and physical worlds. The Lucid Air "Design Yours" configurator is available on the Lucid Motors website.
Lucid's configurator features ray-tracing technology, which is the same tech leveraged in advanced video games to bridge virtual and physical worlds. It is deployed and streamed from the cloud. This enables the customer to choose between a number of interchangeable California-inspired backgrounds – complete with life-like features, such as moving waves and chirping birds – as they build their Lucid Air on any device. The digital twin model of the Lucid Air is created from the data developed in designing the car itself, which means the configurator can be instantaneously updated as new features, colours, or materials are made available.
Lucid Motors worked with ZeroLight to integrate each stage of the customer journey into a consistent, end-to-end experience that blurs the lines between an online and in-store experience – making it possible to personalise real time. By linking each stage in this manner, Lucid Motors customers can enjoy the luxury one-to-one Studio experience online via the "Lucid Live Studio". The cloud-based solution mirrors the in-person sales experience, with no reliance on screen sharing enabling a customer to interact with a car from the comfort of their home while a sales representative virtually guides them through its key features and configuration options.
"Lucid Air ushers in a new era of luxury mobility that delivers a distinctly elevated level of integrated design and technology," said Derek Jenkins, VP of Design, Lucid Motors. "We have built a customer experience that mirrors this progress in every sense, and in partnership with ZeroLight, we have created a uniquely rich journey where the customer has the freedom to explore, configure, and purchase the Lucid Air on their own terms, at any time, on any device."
Using ZeroLight's cloud-based 3D visualisation platform, Lucid Motors is able to deliver unparalleled real-time graphics both online and in its Studio showrooms. Online, the customer can use the ZeroLight-developed Palette and Palette+ configurators, which enable vehicle exploration and configuration on any device in the highest quality. After moving in-store to one of Lucid's Studios, customers can then use a 4K VR configurator to finalize their choices.
"This is the world's most advanced car-buying journey, the benchmark against which all automotive shopping experiences will now be compared. By bringing Lucid Motors' vision to life, we have demonstrated how cloud-based 3D visualisation can transform decades-old sales structures and modernise every aspect of the purchase journey. With the cloud, we are reshaping the way the world buys cars," said Darren Jobling, CEO, ZeroLight.