Neale Laker joins Synetiq as green parts director

12 May 2021 | David Young

As green parts director, Neale is responsible for all parts sales and each of Synetiq's parts retail

Neale Laker joins Synetiq as green parts director

As the business gears up for a new growth phase within the green parts sector, Neale's role will be instrumental in ensuring Synetiq can meet increasing demand from clients and customers.

Neale brings over 35 years' experience from the Automotive industry across five continents, covering sales, technical, and operations roles, having previously worked for Tesla, Saab and General Motors.

Synetiq works with insurance and fleet clients to reduce the environmental impact of collision repair – by resupplying perfectly good parts from salvage vehicles back into clients' supply chain.

Not only does the use of green parts negate CO2 emissions generated by manufacturing, items are also significantly cheaper than the equivalent new OEM.

The news follows the recent announcement of 'The Road to Tomorrow' – Synetiqs plan to be the most sustainable and responsible business in the vehicle recycling industry, with an ambitious goal of being carbon neutral in the next few years.