Electrification, the conquest of new target groups and a consistent customer approach are at the heart of the Mini brand's future strategy. Following the recent announcement of a new generation of the brand's all-electric small cars, the brand now confirms the Mini Convertible will be continued. The successor is set to be unveiled in 2025.
Bernd Körber, head of the Mini brand said, "The Mini Convertible has a large and particularly loyal fan base. This is also shown by the great demand for the latest, freshly updated model. We are therefore firmly convinced of the success of this vehicle concept for the future."
After the prototype was shown at the British Motor Show in Birmingham in 1992, a convertible version was added to the classic Mini for the first time. Then, after the relaunch of the brand in 2001, fans did not have to go without as the Mini Convertible was launched in 2004 and has been one of the best-selling four-seat convertibles in the world ever since.
The Mini Convertible is one of the most popular models in the UK, Germany and the USA. "Since the launch of the new Mini Convertible in 2016, it has been the best-selling convertible in the UK," said Bernd Körber. "This demonstrates the great enthusiasm of the Mini community for a vehicle concept like this in the future."
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