It found that 63% of respondents believe vehicle manufacturers should invest as much time and money in bringing hydrogen cars to UK roads, as they are with electric vehicles (EVs).
When asked about their potential interest in owning a hydrogen-powered vehicle, if price, availability, and the charging infrastructure were comparable to the EV alternative, respondents were very open to hydrogen; 11% believe they would choose a hydrogen vehicle while only seven per cent more would opt for an EV.
Meanwhile, 39% would consider both EV and hydrogen and make an informed choice based on budget and vehicle model preferences, while just six per cent would use emissions credentials as the deciding-factor.
Alison Bell, marketing director for Venson Automotive Solutions, said: "Although drivers are looking at how they can reduce the environmental impact of their vehicles, the old priorities still take precedent. We all want to do what we can to reduce our emissions but not many of us can afford to be led entirely by the emissions data. The vehicle must still be both affordable and suitable for the individual driver's requirements. The range of electric vehicles has grown rapidly, and with the right investment and innovation, hydrogen vehicles should soon follow suit."
She continued: "It is undeniable that more investment is needed in hydrogen-powered vehicles, fuel production and refuelling infrastructure. However, it is also essential that consumers and fleet drivers are provided with more information on the benefits and options available. Hydrogen may not be a practical option for all fleets today, but it needs to be considered for use in the future, as increased investment leads to falling prices, wider choice and better infrastructure."