18 January 2023 | David Young
Axalta Coating Systems has announced that its 2023 Global Automotive Colour of the Year is Techno Blue
This is the ninth year the company has featured a trending colour.
Axalta's 2022 Automotive Color Trends 'Powered by Color' highlights the generational trends, changing reality and positive outlook that shaped this 2023 selection.
Hadi Awada, senior vice president, Global Mobility at Axalta, said: "This year's colour is vibrant and radiates positivity. Techno Blue is a bold contrast to the luxurious Royal Magenta, Axalta's 2022 Color of the Year, shifting people's mindsets towards futuristic thinking. I'm proud that our Mobility team continues to drive trends throughout the automotive industry."
Techno Blue is formulated for various coating solutions and enriches the already diverse Axalta colour palette.
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