The two businesses have come together to sell unused keys for reuse to support the insurer's chosen charity, FamilyAction – an organisation which supports families when they need it the most. Hundreds of salvage vehicles pass through the SYNETIQ gates each week leaving unused keys to go to waste.
SYNETIQ already recycles 96.4% of all dismantled vehicles and by combining synergies of care and sustainability, SYNETIQ and LV= Insurance have found this initiative to be crucial to reducing waste further. The pair have so far raised over £500 for the charity with more to come.
The initiative involves LV= Insurance collecting keys that are no longer in use and sending to them to SYNETIQ every quarter. These keys are then resold, reused or recycled to minimise waste and raise money for charity.
Sarah Hirst, Client and Green Parts Director said: "We are proud to work with LV= on this project to sell unused car keys for reuse and help our client raise funds for their chosen charity.
"We care about making a difference to our clients, charitable causes and the planet. This is a simple impactful initiative that helps raise money for a great cause which is also sustainable.
"We look to roll this out to other clients in the future following the successful trial with LV=."
Becci Yates, Claims Supplier Manager at LV= Insurance said: "We are delighted to work together with SYNETIQ on this project, not only to reuse keys but to raise funds for Family Action."
Ed Pearce, Head of Corporate Partnerships at Family Action commented – "Partnership working is at the heart of what Family Action does, partnering with families to help them build stronger relationships, and working with organisations like SYNETIQ and LV= who share our vision to provide emotional, practical and financial help for vulnerable families".