The new driver app coaches safer driving behaviours, and is linked to a Tag, a small sensor fixed on the windscreen. The App+Tag automatically records trips and offers drivers and Marmalade valuable information, including:
- Feedback on driving behaviours such as acceleration, braking, speeding and phone distraction
- Safety rating, re-classified in a traffic light system where 'green journeys' are the safest and 'red journeys' are the riskiest
- When a red journey occurs, a Marmalade representative will call the driver and use the information reported in the app to discuss how they can improve their driving.
"CMT's platform uses proven engagement methods and detailed feedback to change driving behaviours, and the improvements we see are incredible," said Bill Powers, CMT's co-founder and chief executive officer. "What's particularly exciting about our partnership with Marmalade is we can get this technology in front of new drivers as soon as they start driving, before they have the chance to develop risky driving habits."
The technology will be used on Marmalade's Named Young Driver Insurance, which allows brand new drivers to use their parents' car alongside an already existing insurance policy. When that driver is ready to have their own vehicle with their own policy, they will be able to insure it using the same system.
"This is a huge technology jump forward for Marmalade," said Moger. "Of the young people who pass their test, 70 percent do not buy a car immediately, so we make it easy for them to borrow the family car for up to 50 percent of the time. Now that we are using the most sophisticated Tag in the UK market, we can differentiate who in the family is driving the vehicle."
Because no hardware installation is required, the solution is compatible with all vehicles and only takes minutes to set up. It also captures all journeys, allowing Marmalade and its insurance partners to reduce fraud and receive higher quality data. As a result, their loss ratios can improve.